Web Video &
Marketing Weapons

Information

• Overview
• Look the business
• Sound the business
• When are you on?
• Does it work?
• VIP Club
• Awards

 

Specialist Area

Current area of focus is professional services

 

Client Moment

Interview with Chris Cullen
the development and marketing director at Trinity School.

He explains the thinking behind the video project, the idea and how it was done plus his long term goals with digital and online media.

Clicks are vanity, leads are the new sanity!

 

Products

Special offer Read what the The Internet Advertising Bureau (IAB) has to say about video and audio online here

We tend to undertake projects for clients that address a specific need. Here are a few examples.

• New product launch. You can read about how things work but a demonstration really nails it.
• VNR. Gone are the days when a Press Release gets anyone's attention. So we produce Video News Releases. These we offer traditional broadcast web sites. Newspapers TV and Radio. This is content they don't have to produce themselves, need I say more.
• Mini Documentaries. We have pioneered this area as it holds the greatest benefit for business and partners. The story normally starts with an item of current news to make it topical for online media and search engines.

These are just a few examples of how we can bring your business or organisation to life. We have also worked with independent schools, care homes, private hospitals, golf clubs, accountants, property letting companies, art galleries. Its a long list.

Example:

Redundancy makes the news. This is a very confusing time for employees as most are unfamiliar with their rights. Our client was a law firm so we came up with the following.

• We approached Relate to comment on the emotional upset that happens
• We approached Citizens Advice to hear how they could help
• We positioned the law firm as experts in this field

We then produced three versions of the video feature using the content we had.

• One for the Relate web site.
• One for the Citizens Advice web site and
• One for the law firms web site
• We also produced a Video News Release.
• We then re edited the audio and video content for Radio and TV news feeds.
• We issued online and off line press releases and called on our friends in traditional media, yes we can do this.
• We then approached local firms that were facing making employee’s redundant and offered them an online video and audio package tailored to their employees giving advice on how to cope featuring our law firm.

There was still more we did on this campaign but you see how one idea can open lots of doors and make it easy for the business employing us to make new contacts with other businesses that previously would not have been possible.

I bet you are thinking that must cost a fortune? Read it again and see if you can work out why it does not. The key is the content. Please feel free to call for more details