Information
Specialist Area
Current area of focus is professional services
Client Moment
Interview with Chris Cullen
the development and marketing
director at Trinity School school.
He explains the thinking behind the video project, the idea and how it was done plus his long term goals with digital and online media.
Clicks are vanity, leads are the new sanity!
Sound the business
This example is part of a package that included video and audio features for an art gallery
John Hammond Audio Feature (podcast) 
John Reynolds in conversation with John Hammond. (stop the video above then click on speaker box below.)
Duration:13:34
To Download Podcast:
Some may think that Podcasting is only for hobbyists and DJ wannabes. But, it may surprise you to learn that businesses - some very large companies - have been
Podcasting for years. IBM, RealNetworks, Oracle, Disney, and General Motors to name but a few
Latest research tells us that "The listening audience for Podcasting is not the 18-year-olds with their iPods so much as it is people a little bit older."
They're finding demographics in the mid-30s and upward. You're typical well educated consumer.
Then there is the silver surfers my mum, who is in her late 60s likes to listen to Podcasts on cooking and travel.
Just search for the latest download figures from the BBC. People can take a podcast with them on their mobile phone and listen at their leisure.
I take about 50 podcasts with me on holiday as its the only chance I get to catch up.
People listen in the car, on the train, in the office, anywhere they like.
The real beauty about audio Podcasts is the pictures in the mind they can paint are better than TV.
I would even argue that when done well better than online video. There I said it!
There are very good reasons why businesses should consider this new form of marketing:
- The ability to target an audience or customer
- It's a low-cost message delivery platform
- The ability to send out different messages in audio and video