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Specialist Area
Current area of focus is professional services
Client Moment
Interview with Chris Cullen
the development and marketing
director at Trinity School school.
He explains the thinking behind the video project, the idea and how it was done plus his long term goals with digital and online media.
Clicks are vanity, leads are the new sanity!
Do bears do it in the woods?
Online video, which has only really been easily accessible in the last 2 years, is winning a significant share of people's attention versus the box in the corner. Look how traditional media is jumping on the bandwagon. The BBC has millions of downloads per week now. This is not the future any longer this is happening today. Take a look at what the internet Advertising Bureau have to say
However the mode of consumption is very different from TV. People at their computers lean forwards intensely focused on their screen.
They are surfing the web, snacking on bite size chunks of content.
Business web sites should reflect this and break down their content into easily digested chunks.
As for statistics about the sales impact of video content, I have seen recent case studies showing up to 300% increases in enquiries and sales through using
online videos to support the sales process.
Why does this work?
The reason is simple: a video is more compelling, more immediate, and less demanding than traditional web pages.
A video presents your key proposition in seconds, saving the user precious time.
It stands to reason that this format gets better results. It's short. It's sharp. It's simple.
As the Internet Advertising Bureau says "Web videos are... the catalyst for keeping customers online for longer."